Did you hear the news? We’ve just dropped new kidswear! The season for giving is far from over, so if you have little ones in your life that want to be the most stylish kid in the room, you don’t want to miss checking out our insanely awesome kidswear clothing. From t-shirts, to leggings to hoodies to beanies, we’ve got everything you need to make sure they’re cosy and cool all in one! You can find out more about the latest kidswear drops over on our Kids page on the BOY London website.

The kidswear for the cool kids

These days, it’s easy to walk into a store or browse online and feel that all kidswear looks the same. It’s the same prints with the same placements and the same colour schemes - boring, right? If you know a little one who enjoys standing out and is an icon in the making, then you’ll know blending into the crowd just won’t cut it. Don’t worry, that’s where BOY London comes in.

In 2022, boring butterflies and dinosaurs motifs are out - it’s all about bold lettering and adding special twists to classics. Our new kidswear collection makes use of striking colours - the Heart prints entangled with our BOY London lettering leaves no room to go unnoticed. Our Teddy tee and Teddy embroidery hoodies are gender-neutral dream statement pieces that exude coolness with a fun element that keeps the youthful vibe alive. In the spirit of staying home being the new going out, we’ve created new pieces that can easily be worn as casual lounge wear but still be amazing enough to rock outside too. Talk about versatility!

Start your browsing now by checking out the collection or on our app - all available to buy now!