WHAT PERSONAL INFORMATION ARE COLLECTED?

Personal information is data that can be used to identify or contact you.

Under the EU’s General Data Protection Regulation (GDPR) personal data is defined as: “any information relating to an identified or identifiable natural person ('data subject'); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that person”.

If we do collect personal data, we will never collect sensitive personal data about you. The EU’s General Data Protection Regulation (GDPR) defines sensitive personal data as “categories of personal data related to racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, data concerning health or data concerning a natural person's sex life or sexual orientation”.

When you use the Site and/or purchase from us, we may gather various pieces of information. In any event, we are committed to ensuring that the information we receive and use are appropriate for the below purposes.

 



A. WHEN YOU SET UP AN ACCOUNT

We may collect and process the following information:

Email address, full name, phone number, billing address, shipping address, visited and liked products, order history, social media login/sharing information you may link to your BOY London account.

We use the above information from the following purposes:

  • So you can create your account
  • So you can pre-register information that will be asked at the checkout
  • So you can manage your account, facilitate purchasing process
  • So you can check out your orders history
  • To provide you with product(s) you might like

The legal grounds to process your personal data are:

  • The processing for your account is based on our legitimate interests* so we can give you access, for instance, to your order history, list of liked products, or ease-up your purchases at the checkout.

 



B. WHEN YOU MAKE A PURCHASE

We may collect and process the following information:

Email address, Full name, Phone number, Billing address, Shipping address, Payment information details

We use the above information from the following purposes:

  • So you can purchase and receive your order
  • So we can prevent and detect fraud
  • So you can receive updates about your order via email, SMS
  • So you can receive marketing communication via email or SMS
  • So we can send you NPS surveys about our services
  • So we can notify you about changes to our services
  • So you can receive your refund, and we can manage the whole return process 
  • In order to be able to offer you Klarna's payment options, we will pass to Klarna certain aspects of your personal information, such as contact and order details, in order for Klarna to assess whether you qualify for their payment options and to tailor the payment options for you. General information on Klarna can be found here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna’s privacy policy.

The legal grounds to process your personal data are:

  • The processing of your personal data is necessary for the contract between you and BOY London (to fulfil and deliver your purchases), for compliance with our legal obligations and our legitimate interests*

 



C. WHEN YOU INTERACT WITH OUR WEBSITE

We may collect and process the following information:

Name, email address, telephone number, correspondence history, order information, shipping address, payment information, ID documentation.

We use the above information from the following purposes:

  • So you can sign up to our newsletters and receive information, news and offers about our products
  • So we can inform you and remind you of any task which remains uncompleted (incomplete orders, abandoned baskets)
  • So we can provide, update, maintain, improve and protect our website, business and services
  • So we can deliver relevant website content and online advertisements.

The legal grounds to process your personal data are:

  • The processing of your personal data is based on your consent (when you sign up for our NL) or based on our legitimate interests*

 



D. WHEN YOU CONTACT US

We may collect and process the following information:

Full name, email address, telephone number, gathered when you visit our website

We use the above information from the following purposes:

  • So you can contact and communicate with us
  • So we can manage, administrate all your queries
  • So we can verify your identity when you request further information based on your rights

The legal grounds to process your personal data are:

  • The processing of your personal data is necessary for the contract between you and us, and based on our legitimate interests*

 



E. WHEN YOU ENTER OUR COMPETITIONS

We may collect and process the following information:

  • Contact details such as email address, full name, telephone number, shipping address, your written replies and information submitted in the contest

We use the above information from the following purposes: 

  • So we can smoothly manage the competitions (contact contestants, identify contestants, complete the delivery of prizes)

The legal grounds to process your personal data are:

  • The processing of your personal data is necessary for the contract between you and us

 



MARKETING COMMUNICATIONS

If you happen to purchase or willingly give us your email address or telephone number, you will receive marketing messages by email.

These marketing messages are only meant to update you about our current and next offers.

You can unsubscribe from these messages at any time.

USE OF DATA FOR ADVERTISING PURPOSES

We happen to use data collected during your visit to create banners and ads when you visit other third websites. Those ads are created and are based on information we hold about you (such as search cookies and history) which explains why you will be able to see ads matching items that are similar to those you may have checked out on our website.

All information used to create those ads are pseudonymized and we will never use data that clearly identifies you.

SHARING YOUR INFORMATION

We will never sell your personal data to any third party.

However, we may share your personal information with companies who are experts in their field and assist us in operating the website, conducting our business or servicing you

Do not worry though! Each of our service providers have been selected by us for their ability to provide the particular services needed, including their ability to handle your personal information. All those providers sufficiently guarantee to implement the technical and organisational measures necessary to meet the requirements of their and our GDPR.